Youth in the making : the skin-care promise
This study focuses on the marketing strategies used to persuade or attract buyers in beauty advertisements. The ideal in beauty is seen in having healthy youthful complexions. Hence it has become a commercial commodity globally. This study sets out to explore and identify activities which are...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Fakulti Sains Sosial dan Kemanusiaan, Universiti Kebangsaan Malaysia
2018
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| Online Access: | http://journalarticle.ukm.my/20433/1/180-Article%20Text-261-1-10-20191013.pdf http://journalarticle.ukm.my/20433/ https://spaj.ukm.my/jws/index.php/jws/issue/view/8 |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |
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