The impact of customer value co-creation and relationship quality on relationship equity : personality traits as a moderator
This study aimed to examine the relationship among customer value co-creation, relationship quality, and relationship equity in the tailoring services in Malaysia. Moreover, this study also investigated whether customer personality trait plays a moderating role in the relationship of value co-cr...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2018
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| Online Access: | http://journalarticle.ukm.my/20484/1/30076-102233-1-PB.pdf http://journalarticle.ukm.my/20484/ https://ejournal.ukm.my/pengurusan/issue/view/1154 |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |