Performance level of sales force automation system in a logistics and distribution company
Logistics and distribution companies turned their interests to using sales force automation (SFA) in their business operations as technology is now a widely used tool that allows fast and efficient operations. A descriptive design was used in this study, and inventory, sales monitoring, and dist...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2022
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| Online Access: | http://journalarticle.ukm.my/20850/1/7.pdf http://journalarticle.ukm.my/20850/ https://www.ukm.my/apjitm/articles-issues |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |
| Summary: | Logistics and distribution companies turned their interests to using sales force automation (SFA) in
their business operations as technology is now a widely used tool that allows fast and efficient
operations. A descriptive design was used in this study, and inventory, sales monitoring, and distribution
process are the key indicators used to measure the performance of the sales force automation. The results
show that the SFA system was perceived as good, with a 4.0 weighted mean. Internet connectivity was
the major challenge in the utilization of SFA. Continuous system improvement is recommended to
maximize the utilization of the system. |
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