Tamu : its roles as a medium of cultural identity preservation among Sabah ethnic in the era of information technology and industrial revolution 4.0

• Main Authors: Halina Sendera Mohd. Yakin, Andreas Totu, Siti Aidah Lokin, Suraya Sintang, Nadiawati Mahmood
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2022
• Online Access: http://journalarticle.ukm.my/20956/1/TAMU%20ITS%20ROLES%20AS%20A%20MEDIUM%20OF%20CULTURAL%20IDENTITY%20PRESERVATION%20AMONG%20SABAH%20ETHNIC%20IN%20THE%20ERA%20OF%20INFORMATION%20TECHNOLOGY%20AND%20INDU.pdf; http://journalarticle.ukm.my/20956/; https://ejournal.ukm.my/ebangi/index
• Institution: Universiti Kebangsaan Malaysia

This paper aims to study the roles and challenges of Tamu as a medium of cultural identity preservation among Sabah ethnic groups in the era of industrial revolution 4.0 by focusing on the commercialisation of Kadazandusun’s traditional foods tuhau and bambangan. Thus, the objectives of this paper a...