Conceptualising the role of opinion leaders as moderator to local communities commitment in corporate social responsibility (CSR) communication
The concept of communication as mediation has now become a crucial metric for analysing various behavioural patterns, particularly in relation to new media. Several psychological and structural factors interpreting the relationship between engagement and the consumption of information and cognitive...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2022
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| Online Access: | http://journalarticle.ukm.my/21557/1/Jk_1.pdf http://journalarticle.ukm.my/21557/ https://ejournal.ukm.my/mjc/issue/view/1570 |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |