Persuasive techniques in Okonjo-Iweala's speech: a study of quasilogical, presentational, and analogical strategies
Persuasion is an important aspect of giving a speech. It can be achieved through various persuasive strategies. Past studies related to persuasion have predominantly focused on male politicians’ inauguration, presidential campaigns, and legislative debates, however, not many have focused on speech...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2023
|
| Online Access: | http://journalarticle.ukm.my/21777/1/Gema%20Online_8.pdf http://journalarticle.ukm.my/21777/ https://ejournal.ukm.my/gema/issue/view/1602 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |
| Summary: | Persuasion is an important aspect of giving a speech. It can be achieved through various persuasive strategies. Past studies related to persuasion have predominantly focused on male politicians’ inauguration, presidential campaigns, and legislative debates, however, not many have focused on
speeches delivered by reputable female leaders. Thus, the present study aims to examine the persuasive strategies employed by Okonjo-Iweala in her 2021 International Women’s Day speech. This speech was analysed using Johnstone's (1989) persuasive strategies and the findings showed
that she utilised quasilogical (60.86%), presentational (34.79%) and analogical (4.35%) strategies of persuasion in her speech. In other words, quasilogical strategies were used most frequently compared to the other strategies and were expressed through enthymemes, syllogisms, and
subordinate clauses (result, conditional, and causal clauses) to relate premises to conclusions in
her speech. It was then followed by presentational strategies when Okonjo-Iweala involved her
audience and aroused their emotions through the use of rhetorical deixis, repetition, and parallelism
in her speech. She also reminded her audience of the importance of gender equality in trade,
economics, and leadership with the use of an analogical strategy. This study hopes to contribute to
the field of women’s discourse in social practices and persuasive discourse in leadership. |
|---|