Low-income, yet highly literate? the future towards developing a ‘super smart society’
The low-income community is generally associated with a lower level of education, poor quality housing, unemployment, and financial debt. As digital technologies become increasingly integrated into society, this study aims to re-examine the understanding of advertising literacy within low-income com...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2024
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| Online Access: | http://journalarticle.ukm.my/23844/1/komunikasi_20.pdf http://journalarticle.ukm.my/23844/ https://ejournal.ukm.my/mjc/issue/view/1644 |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |