The transformation strategy of radio Republik Indonesia in attracting interest of the youth: case study of RRI Central Java

This qualitative study, adopting a SWOT analysis methodology, critically examines Radio Republik Indonesia (RRI), focusing on its Central Java branch, as one of the regions that still hold closely to its culture and traditions - to transform strategically to engage the youth effectively. Identifying...

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Bibliographic Details
Main Authors: Yuni Wulandari, Ade Wahyudin
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:http://journalarticle.ukm.my/23943/1/komunikasi_5.pdf
http://journalarticle.ukm.my/23943/
https://ejournal.ukm.my/mjc/issue/view/1710
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Institution: Universiti Kebangsaan Malaysia
Language: English