Exploring cognitive response trends in the age of social media

• Main Authors: Mariko Rizkiansyah, Dadang Sugiana, Ira Mirawati
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2024
• Online Access: http://journalarticle.ukm.my/23970/1/komunikasi_29.pdf; http://journalarticle.ukm.my/23970/; https://ejournal.ukm.my/mjc/issue/view/1710
• Institution: Universiti Kebangsaan Malaysia

Researchers have studied cognitive responses since their emergence in the era of television and radio media. There is much research related to advertising. However, in today's era, social media is taking over the role of television and radio as popular media for publishing messages. This research explains the development trend of cognitive response research in the social media era and the pattern of topics used in this research related to cognitive response and social media. This research uses the Prisma method to determine the answer to this question. To make research more accessible, researchers also used Rayyan.AI and VostViewer for data screening. The results show many trends in cognitive response research and social media related to COVID-19. Generally, research links cognitive responses with trust in a product or issue. Most research also makes a connection between cognitive response and the participation of social media visitors. Additionally, there is plenty of research on test effect variation from the dimensions of cognitive theory of response to social media. Topics regarding advertising are still widely used for research; meanwhile, other themes relate to health communication, politics, and news. Although Cognitive response is a widely known theory, it still can be developed and improved to help solve problem regarding social media.