The entertainment-education communication strategy: past struggles, present status, future agenda

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Bibliographic Details
Main Authors: Arvind Singhal, J. Brown, William
Format: Article
Language:English
Published: Universiti Kebangsaan Malaysian 1996
Online Access:http://journalarticle.ukm.my/4798/1/V12_1.pdf
http://journalarticle.ukm.my/4798/
http://www.ukm.my/jkom
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Institution: Universiti Kebangsaan Malaysia
Language: English
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Summary:please refer fulltext