Profesionalisme dalam perkhidmatan akaun Agensi-Agensi Periklanan di Malaysia: satu kajian awal dengan menggunakan indeks profesional McLeod & Hawley

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Bibliographic Details
Main Authors: Mohd Helmi Abd Rahim, Lau, Seng Yee
Format: Article
Language:English
Published: Universiti Kebangsaan Malaysian 1992
Online Access:http://journalarticle.ukm.my/4877/1/9%281%29.pdf
http://journalarticle.ukm.my/4877/
http://www.ukm.my/jkom
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Institution: Universiti Kebangsaan Malaysia
Language: English