User preference modeling for customised dynamic electronic catalogs generation based on web shoppers’ brain hemisphericity/cognitive style
This study examined the impact of online shoppers’ brain hemisphericity/ (cognitive style) on their preference for different aspects of information presentation via electronic catalogs. Two instruments were used to measure participants’ cognitive styles/brain orientations. Pearson’s correlation ndi...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit UKM
2005
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| Online Access: | http://journalarticle.ukm.my/5002/1/01-_siti_rohaidah.pdf http://journalarticle.ukm.my/5002/ http://www.ukm.my/jitm/vol2_2005_19-32.html |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |