Bahan-bahan perhubungan media: dari organisasi ke media massa di Malaysia
The main objective of this paper is to examine the contents of media relations materials received by the mass media industry in Malaysia. Media relations materials are pivotal tools in public relations industries. The usage of such materials for the purpose of marketing communications are deemed eff...
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| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit UKM
2010
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| Online Access: | http://journalarticle.ukm.my/793/1/ebangi2.pdf http://journalarticle.ukm.my/793/ http://www.ukm.my/e-bangi |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |