Reliability Assessment for Cross-cultural Measurement Comparability
The problem with measurement comparability in cross-cultural studies arises when researchers attempt to attribute differences in obtained scores to cultural inluences. It is a common approach among researchers in marketing to use a standardised instrument cross-culturally to ensure comparability. Th...
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Penerbit Universiti Kebangsaan Malaysia
1992
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| Online Access: | http://journalarticle.ukm.my/7946/1/1610-3039-1-SM.pdf http://journalarticle.ukm.my/7946/ |
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my-ukm.journal.79462016-12-14T06:45:43Z http://journalarticle.ukm.my/7946/ Reliability Assessment for Cross-cultural Measurement Comparability Nik Rahimah Nik Yacob, Ismail Rejab, The problem with measurement comparability in cross-cultural studies arises when researchers attempt to attribute differences in obtained scores to cultural inluences. It is a common approach among researchers in marketing to use a standardised instrument cross-culturally to ensure comparability. The author suggests the performance of reliability assessments as a basisfor determining the appropriateness of using standardised instruments although the evidence of comparability is inconclusive. Penerbit Universiti Kebangsaan Malaysia 1992 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/7946/1/1610-3039-1-SM.pdf Nik Rahimah Nik Yacob, and Ismail Rejab, (1992) Reliability Assessment for Cross-cultural Measurement Comparability. Jurnal Pengurusan, 11 . pp. 15-24. ISSN 0127-2713 |
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The problem with measurement comparability in cross-cultural studies arises when researchers attempt to attribute differences in obtained scores to cultural inluences. It is a common approach among researchers in marketing to use a standardised instrument cross-culturally to ensure comparability. The author suggests the performance of reliability assessments as a basisfor determining the appropriateness of using standardised instruments although the evidence of comparability is inconclusive. |
| format |
Article |
| author |
Nik Rahimah Nik Yacob, Ismail Rejab, |
| spellingShingle |
Nik Rahimah Nik Yacob, Ismail Rejab, Reliability Assessment for Cross-cultural Measurement Comparability |
| author_facet |
Nik Rahimah Nik Yacob, Ismail Rejab, |
| author_sort |
Nik Rahimah Nik Yacob, |
| title |
Reliability Assessment for Cross-cultural Measurement Comparability |
| title_short |
Reliability Assessment for Cross-cultural Measurement Comparability |
| title_full |
Reliability Assessment for Cross-cultural Measurement Comparability |
| title_fullStr |
Reliability Assessment for Cross-cultural Measurement Comparability |
| title_full_unstemmed |
Reliability Assessment for Cross-cultural Measurement Comparability |
| title_sort |
reliability assessment for cross-cultural measurement comparability |
| publisher |
Penerbit Universiti Kebangsaan Malaysia |
| publishDate |
1992 |
| url |
http://journalarticle.ukm.my/7946/1/1610-3039-1-SM.pdf http://journalarticle.ukm.my/7946/ |
| _version_ |
1643737306098565120 |