Types of new service developments initiated by service companies - finance versus non-finance sectors
This article reports a survey of types of new service developments (NSD'S) practised by top consumer service companies across Europe and USA. For the first time, the research methodology allows compansons to be made between finance and non-finance service sectors, and this is highlighted here....
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
1994
|
| Online Access: | http://journalarticle.ukm.my/7956/1/782-1494-1-SM.pdf http://journalarticle.ukm.my/7956/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |
Be the first to leave a comment!