The antecedents of loyalty patronage behaviour

This, study tests the model of loyalty patronage behaviour which involves lifestyles, shopping orientations, past purchase experiences, and alternately customers store image and store image congruity. The results of this study supported the proposed model, while suggesting the inclusion of the infl...

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Bibliographic Details
Main Authors: Osman M. Zain, Muayyad Jabri
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 1996
Online Access:http://journalarticle.ukm.my/7973/1/809-1544-1-SM.pdf
http://journalarticle.ukm.my/7973/
http://ejournals.ukm.my/pengurusan/issue/view/374
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Institution: Universiti Kebangsaan Malaysia
Language: English