Service quality-satisfaction-intention relationships in the internet retail context
This paper examines the theoretical relationships between service quality, customer satisfaction and purchase intention in the internet context across products. It demonstrates to practitioners the value of investing in service quality improvement and provides possible answers to the general specula...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2006
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| Online Access: | http://journalarticle.ukm.my/8070/1/873-1657-1-SM.pdf http://journalarticle.ukm.my/8070/ http://ejournal.ukm.my/pengurusan/index |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |