Predicting the influence of travel web site effectiveness characteristics on technology acceptance and its marketing implications
There is a growing reliance on web sites of tourism and travel related product/services promotion. The Internet or web site can be a powerful tourism communication tool if used in a proper way. Thus, identification of travel web site effectiveness characteristics based on travellers/internet use...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2008
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| Online Access: | http://journalarticle.ukm.my/8082/1/850-1623-1-SM.pdf http://journalarticle.ukm.my/8082/ http://ejournal.ukm.my/pengurusan/issue/view/209 |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |