A metaphoric rhetorical criticism on Aminuddin Baki’s speech: some preliminary findings

• Main Authors: Dil Froz Jan Sayed Halem Shah, Abdul Muati @ Zamri Ahmad, Hamisah Hasan, Rosya Izyanie Shamshudeen, Faridah Ibrahim
• Format: Article
• Language: English
• Published: Universiti Kebangsaan Malaysian 2014
• Online Access: http://journalarticle.ukm.my/8580/1/V30_2_2.pdf; http://journalarticle.ukm.my/8580/; http://www.ukm.my/jkom/journal/volumes/volume30-2-2014.html
• Institution: Universiti Kebangsaan Malaysia

The purpose of this paper is to look at the Aminuddin Baki’s Torch Movement Speech (Ceramah Gerakan Obor) from the critical theory of metaphorical perspective. The study of metaphor is considered important because it has been used by many speech writers, authors, and CEOs in big organisations to str...