The influence of 4P marketing on housewives’ spending patterns in Malaysia

• Main Authors: Norimah Rambeli @ Ramli, Dayang Affizzah Awang Marikan, Noor Al Huda Abdul Karim, Emilda Hashim, Asmawi Hashim
• Format: Article
• Language: English
• Published: Faculty of Social Sciences and Humanities, UKM,Bangi 2015
• Online Access: http://journalarticle.ukm.my/9174/1/11x.geografia-jul15-norimah-edam.pdf; http://journalarticle.ukm.my/9174/; http://www.ukm.my/geografia/v2/index.php?cont=a&item=2&thn=2015&vol=11&issue=7&ver=loc
• Institution: Universiti Kebangsaan Malaysia

The main focus of this study is to examine the demographic and psychological factors which influenced the spending patterns of housewives in Malaysia with special emphasis on the role of the 4P (product, price, promotion, place) marketing. Based on the factors, a total of 31 problem statements rel...