Unleashing the competitive advantage of Malaysian private housing developers through product analysis
Malaysian housing developers produce a range of products that has the characteristics of being large, expensive and durable. Nonetheless, the protracted development process exposes the developer to a high level of risk. Previous product development studies had focused on the technical elements of...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2015
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| Online Access: | http://journalarticle.ukm.my/9611/1/12183-33199-1-SM.pdf http://journalarticle.ukm.my/9611/ http://ejournals.ukm.my/pengurusan/issue/view/749 |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |
| Summary: | Malaysian housing developers produce a range of products that has the characteristics of
being large, expensive and durable. Nonetheless, the protracted development process exposes
the developer to a high level of risk. Previous product development studies had focused on
the technical elements of development rather than managerial aspects. This paper examines
the contribution of product characteristics to the competitive advantage of Malaysian private
housing developers. Using semi-structured snowball interviews, this qualitative study aims to
elucidate upon the success factors of private housing developers. Ten successful housing
developers were chosen for this research. The findings suggest that successful project
management coupled with a product selling price that reflects the location, quality and
innovativeness of the product, count toward the developer’s reputation and branding. This
paper expands the academic housing development literature by providing specific and indepth
information on housing developer products in Malaysia. |
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