Riding the waves of social commerce: an empirical study of Malaysian entrepreneurs

The emergence of social media has made it possible for a person with internet connection to communicate with thousands of other people. Because of the heavy usage of social media there is substantial interest in making this medium a commercial site, particularly among entrepreneurs who want to exp...

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Bibliographic Details
Main Authors: Noor Azuan Hashim, Shifa Mohd Nor, Hawati Janor
Format: Article
Language:English
Published: School of Social, Development and Environmental Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia 2016
Online Access:http://journalarticle.ukm.my/9815/1/8x.geografia-si-feb16-noorazuan-edam_%281%29.pdf
http://journalarticle.ukm.my/9815/
http://www.ukm.my/geografia/v2/index.php?cont=a&item=2&thn=2016&vol=12&issue=2&ver=loc
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Institution: Universiti Kebangsaan Malaysia
Language: English
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