Decision factor towards product to become customer of bank BNI Batam branch in Indonesia

This research focus on decision factor towards product to become customer of Bank BNI Batam Branch in Indonesia. The purpose of the research is to examine if there is any relationship between sales promotion and publicity as decision factor to become customer of Bank BNI Batam Branch in Indonesia....

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Bibliographic Details
Main Authors: Dede Ansyari, Guci, Puspa Liza, Ghazali, Abdul Malek, A Tambi, Salman, Lambak, Hazimi, Mohd Foziah, Abdul Talib, Bon
Format: Conference or Workshop Item
Language:English
Published: 2020
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Online Access:http://eprints.unisza.edu.my/1795/1/FH03-FPP-20-43421.pdf
http://eprints.unisza.edu.my/1795/
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Institution: Universiti Sultan Zainal Abidin
Language: English

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