The influences of transformational leadership in homestay programme

• Main Authors: Yusnita, Yusof, Wan Abdul Aziz, Wan Mohd Amin, Mohd Shaladdin, Muda
• Format: Article
• Language: English
• Subjects: H Social Sciences (General)
• Online Access: http://eprints.unisza.edu.my/2211/1/FH02-FPP-19-27951.pdf; http://eprints.unisza.edu.my/2211/
• Institution: Universiti Sultan Zainal Abidin

Tourism industry is one of the main sectors which are contributed to the national income. Homestay programme is a rural tourism programme that increasingly grows in our country. Total tourist arrivals increasing by 21.6% in 2010 compared to 2009 show the need for homestay programme services increase every year. Thus, the commitment of each individual or member of the community is essential to ensure the success of activities. One of the main factors contributing to the increasing of the commitment is through leadership. This study aims to examine the influences of transformational leadership towards organizational commitment among homestay operators in Malaysia. Four dimensions of transformational leadership has been used such as individual influences, motivation inspiration, intellectual stimulation and individual consideration. The Multifactor Leadership Questionnaire (MLQ) developed by Bass & Avolio in Abdullah (2010) was adapted to measure transformational leadership and the Organizational Commitment Questionnaire (OCQ) developed by Mowday et al. (1979) and modified by Sharifah Noraida (2009) was used to measure organizational commitment. This study involved 304 respondents from the homestay programme in Malaysia. Result from correlation analysis showed that all the dimensions of transformational leadership has significant relationship with organizational commitment.