Factors influencing the night market traders’ performance in Malaysia

• Main Authors: Fauzilah, Salleh, Mazuri, Abd Ghani, Wan Kuntom, Wan Sulong, Kamariah, Yunus
• Format: Article
• Language: English
• Published: 2012
• Subjects: H Social Sciences (General)
• Online Access: http://eprints.unisza.edu.my/2230/1/FH02-FESP-16-06566.pdf; http://eprints.unisza.edu.my/2230/
• Institution: Universiti Sultan Zainal Abidin

This study was conducted to identify the factors affecting the night market traders’ sales performance. The factors examined were the financial resources, consumers’ tastes and preferences, product demands, business life span, and number of employees. This study tested seven hypotheses identified...