Bank choice behaviour among Malaysian Muslims: a qualitative approach

• Main Authors: Ahmad Azrin, Adnan, Noor Azeanti, Mohd Nasir, Dalfiza Mohd, Yusof
• Format: Article
• Language: English
• Published: 2013
• Subjects: H Social Sciences (General)
• Online Access: http://eprints.unisza.edu.my/2728/1/FH02-FESP-16-06736.pdf; http://eprints.unisza.edu.my/2728/
• Institution: Universiti Sultan Zainal Abidin

This paper aims to understand the key motivations for Islamic bank patronage among Muslims using in-depth interviews and non-participant observation. This research used in-depth interviews and non-participant observation of Muslim customers of Islamic banks located in Terengganu, the earliest stat...