Market orientation and brand orientation: Two routes to brand performance of hotel in malaysia
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Penerbit UniSZA
2016
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| Online Access: | http://eprints.unisza.edu.my/3422/1/FH05-FESP-18-12367.pdf http://eprints.unisza.edu.my/3422/2/FH05-FESP-18-12368.pdf http://eprints.unisza.edu.my/3422/3/FH05-FESP-18-12369.pdf http://eprints.unisza.edu.my/3422/ |
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| Institution: | Universiti Sultan Zainal Abidin |
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my-unisza-ir.34222022-01-09T07:03:52Z http://eprints.unisza.edu.my/3422/ Market orientation and brand orientation: Two routes to brand performance of hotel in malaysia Abd. Ghani, Prof. Madya Dr. Mazuri HD28 Management. Industrial Management Penerbit UniSZA 2016 Book Section NonPeerReviewed text en http://eprints.unisza.edu.my/3422/1/FH05-FESP-18-12367.pdf text en http://eprints.unisza.edu.my/3422/2/FH05-FESP-18-12368.pdf text en http://eprints.unisza.edu.my/3422/3/FH05-FESP-18-12369.pdf Abd. Ghani, Prof. Madya Dr. Mazuri (2016) Market orientation and brand orientation: Two routes to brand performance of hotel in malaysia. In: Creating and Enhancing Service Organizations: Issues and Research Agenda in Malaysia. Penerbit UniSZA, pp. 17-30. ISBN 978-967-0899-34-3 |
| institution |
Universiti Sultan Zainal Abidin |
| building |
UNISZA Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Sultan Zainal Abidin |
| content_source |
UNISZA Institutional Repository |
| url_provider |
https://eprints.unisza.edu.my/ |
| language |
English English English |
| topic |
HD28 Management. Industrial Management |
| spellingShingle |
HD28 Management. Industrial Management Abd. Ghani, Prof. Madya Dr. Mazuri Market orientation and brand orientation: Two routes to brand performance of hotel in malaysia |
| format |
Book Section |
| author |
Abd. Ghani, Prof. Madya Dr. Mazuri |
| author_facet |
Abd. Ghani, Prof. Madya Dr. Mazuri |
| author_sort |
Abd. Ghani, Prof. Madya Dr. Mazuri |
| title |
Market orientation and brand orientation: Two routes to brand performance of hotel in malaysia |
| title_short |
Market orientation and brand orientation: Two routes to brand performance of hotel in malaysia |
| title_full |
Market orientation and brand orientation: Two routes to brand performance of hotel in malaysia |
| title_fullStr |
Market orientation and brand orientation: Two routes to brand performance of hotel in malaysia |
| title_full_unstemmed |
Market orientation and brand orientation: Two routes to brand performance of hotel in malaysia |
| title_sort |
market orientation and brand orientation: two routes to brand performance of hotel in malaysia |
| publisher |
Penerbit UniSZA |
| publishDate |
2016 |
| url |
http://eprints.unisza.edu.my/3422/1/FH05-FESP-18-12367.pdf http://eprints.unisza.edu.my/3422/2/FH05-FESP-18-12368.pdf http://eprints.unisza.edu.my/3422/3/FH05-FESP-18-12369.pdf http://eprints.unisza.edu.my/3422/ |
| _version_ |
1724079265598668800 |