The Choice of Industrial Diversification Strategy for Public Listed Firms in the Hotel Industry
This study suggests two new diversification strategies, i.e., tourism-related and tourism-unrelated diversifications which are specifically applicable to the hotel firms. This study aims to investigate which diversification strategy has better benefits toward firm performance. This study includes...
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| Main Author: | |
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| Format: | Book Section |
| Language: | English English |
| Published: |
Emerald Publishing Limited
2018
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/3758/1/FH05-FSSG-18-15083.pdf http://eprints.unisza.edu.my/3758/2/FH05-FSSG-18-15082.pdf http://eprints.unisza.edu.my/3758/ |
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| Institution: | Universiti Sultan Zainal Abidin |
| Language: | English English |