The relevancy of strategic thinking in the role of management accounting systems for SME’s survivability: A new conceptual framework

• Main Authors: Mazuri, Abd Ghani, Safrul Izani, Mohd Salleh, Shahid, Latif
• Format: Conference or Workshop Item
• Language: English
• Published: 2021
• Subjects: HD28 Management. Industrial Management; HF5601 Accounting
• Online Access: http://eprints.unisza.edu.my/4238/1/FH03-FPP-21-56046.pdf; http://eprints.unisza.edu.my/4238/
• Institution: Universiti Sultan Zainal Abidin

This paper aims to present a novel conceptual model for long-term survival in the context of Pakistani SMEs. Researchers have long been interested in uncovering what makes certain entrepreneurs better to others, particularly in SMEs from emerging economies that are primarily concerned with their o...