A survey on product promotion via e-commerce platforms - case study in Malaysia

• Main Authors: Ibrahim Sulaiman, Mohammed, Mohammad Ahmed, Alomari, Ismail Ahmed, Al-Qasem, M.Hafiz, Yusof
• Format: Conference or Workshop Item
• Language: English; English
• Published: 2021
• Subjects: HF Commerce; T Technology (General)
• Online Access: http://eprints.unisza.edu.my/4265/1/FH03-FIK-21-55698.pdf; http://eprints.unisza.edu.my/4265/2/FH03-FIK-21-55625.pdf; http://eprints.unisza.edu.my/4265/
• Institution: Universiti Sultan Zainal Abidin

A survey by Malaysian Communication and Multimedia Commission (MCMC) has shown that Internet users in Malaysia has increased up to 88.7% in year 2020 compared to 76.9% in year 2016 which is quite high increase in percentage. The pervasive use of smartphones and computers nowadays as well as the...