The Impact of Tourist Satisfaction on Destination Loyalty among European Tourists Visiting Malaysia.
The purpose of this study was to examine the relationship of tourist satisfaction toward destination loyalty. A survey was carried out at the Kuala Lumpur International Airport (KLIA). A sample of 261 European tourists was obtained at the departure hall using a systematic sampling approach. A Stru...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/4338/1/FH02-FPPP-14-01301.pdf http://eprints.unisza.edu.my/4338/2/FH02-FPPP-14-00878.pdf http://eprints.unisza.edu.my/4338/ |
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| Institution: | Universiti Sultan Zainal Abidin |
| Language: | English English |
| Summary: | The purpose of this study was to examine the relationship of tourist satisfaction toward destination loyalty. A
survey was carried out at the Kuala Lumpur International Airport (KLIA). A sample of 261 European tourists
was obtained at the departure hall using a systematic sampling approach. A Structural Equation Model
(SEM) was applied to analyse the data collected. The finding of the study found that tourist satisfaction has a
direct positive influence on destination loyalty. The study also found that tourists with a high level of
satisfaction are willing to recommend the destination and spread positive word-of-mouth to other people. |
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