Product quality evaluation: Selection among the women buyers in Kelantan
Kelantan is one of the states that have been focusing on jewellery buyers. The features of Kelantan jewellery can be seen through a unique design, traditional concept and offered at a very reasonable price. Therefore, this study is aimed at identifying the level of knowledge and quality evaluation...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/4809/1/FH03-FRIT-20-49456.pdf http://eprints.unisza.edu.my/4809/2/FH03-FRIT-21-55068.pdf http://eprints.unisza.edu.my/4809/ |
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| Institution: | Universiti Sultan Zainal Abidin |
| Language: | English English |
| Summary: | Kelantan is one of the states that have been focusing on jewellery buyers. The features of Kelantan
jewellery can be seen through a unique design, traditional concept and offered at a very reasonable
price. Therefore, this study is aimed at identifying the level of knowledge and quality evaluation of
jewellery products that are often judged by more than one quality feature. Quantitative methods are
used to achieve this goal. The main data were collected through questionnaire survey method by
interviewing 210 respondents. Respondents consist of Malay women buyers around gold shop in Kota
Bharu city. Data collected and analyzed using a simple percentage method is descriptive statistics
(frequency distribution and mean) and translated into table form. The collected data include
demographic profiles, knowledge of jewellery and evaluation of jewellery products. The result of this
research is used as a scientific reference to the parties involved directly or indirectly in this field. With
the information and data obtained it can contribute to further developing the local jewellery industry. |
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