Role of design and innovation to enhance new product development among Malaysian small and medium manufacturing enterprises (SMEs)
The role of design and innovation through NPD process can be a good platform for Malaysian SMEs to enhance their competitiveness. However, less study has been conducted to examine how the process has been implemented by SMEs. NPD process requires a proper planning and commitment from the company....
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/4842/1/FH03-FRIT-20-46629.pdf http://eprints.unisza.edu.my/4842/2/FH03-FRIT-21-55108.pdf http://eprints.unisza.edu.my/4842/ |
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| Institution: | Universiti Sultan Zainal Abidin |
| Language: | English English |