Customer Satisfaction Among Tourist Toward Malacca Museums in Malaysia

• Main Authors: Mohd Ridhuan Tee, Abdullah, Iskandar Hasan Tan, Abdullah, Mohd Masdi, Abdul Manan, Emilia, Abdull Manan
• Format: Article
• Language: English
• Published: 2016
• Subjects: AM Museums (General). Collectors and collecting (General); HD28 Management. Industrial Management
• Online Access: http://eprints.unisza.edu.my/5109/1/FH02-INSPIRE-17-09382.pdf; http://eprints.unisza.edu.my/5109/
• Institution: Universiti Sultan Zainal Abidin

Heritage tourism has rapidly grown and one of the most income for Malaysia government. Domestic tourists are seeking ultimate satisfactions after their museum visits. Thus, by offering the right facilities and services that facilitate their needs, the reputation of this tourism product can be enha...