Relationship Between E-Commerce Service Quality, Satisfaction, Trust, and Customer Loyalty in The Hotel Industry in the East Coast of Peninsular Malaysia

• Main Authors: Mutia Sobihah, Abd Halim, Nor Azman, Mat Ali @ Salim, Mahadzirah, Mohamad, Wan Zulqurnain, Wan Ismail
• Format: Conference or Workshop Item
• Language: English; English
• Published: 2014
• Subjects: HD28 Management. Industrial Management; HF Commerce
• Online Access: http://eprints.unisza.edu.my/519/1/FH03-FPPP-14-01312.pdf; http://eprints.unisza.edu.my/519/2/FH03-FPPP-14-01498.pdf; http://eprints.unisza.edu.my/519/
• Institution: Universiti Sultan Zainal Abidin

E-commerce system websites have helped to expand the business into the international sphere. Manage satisfaction, trust, and customer loyalty to the use of E-commerce services in the long term in view very important for business development. Lack of studies on the quality of service of E-commerce...