The influence of services marketing mix (7 Ps.) and subjective norms on customer’s satisfaction in Islamic banks of Palestine
The purpose of this study was to examine the relationship between services marketing mix (product, price, place, promotion, people, process and physical evidence) on customer Satisfaction. Additionally, this study also explored the role of subjective norms towards customer satisfaction in Islamic...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/5348/1/FH02-FESP-17-10525.pdf http://eprints.unisza.edu.my/5348/ |
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| Institution: | Universiti Sultan Zainal Abidin |
| Language: | English |