Green image implication towards customer satisfaction and customer loyalty in the Malaysian hotel industry
Tourism is currently one of the largest sectors in the world and has contributed to world economic growth. Malaysia, in recent times, has become one of the most visited countries in Southeast Asia. An increase of tourist arrivals (from both domestic and international visitors) has caused an incre...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/5412/1/FH02-FSSG-17-11148.pdf http://eprints.unisza.edu.my/5412/ |
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| Institution: | Universiti Sultan Zainal Abidin |
| Language: | English |