The impact of perceived value, destination service quality and tourist satisfaction on destination loyalty among international tourists visiting Malaysia

• Main Authors: Mahadzirah, Mohamad, Nur Izzati, Ab Ghani, Muhamad Nasyat, Muhamad Nasir
• Format: Article
• Language: English
• Published: 2019
• Subjects: HF Commerce
• Online Access: http://eprints.unisza.edu.my/6336/1/FH02-FPP-19-28314.pdf; http://eprints.unisza.edu.my/6336/
• Institution: Universiti Sultan Zainal Abidin

The competitive situation and challenges within the tourism industry worldwide entailed a better understanding of destination loyalty’s determinants in achieving Malaysia’s aspiration to retain its international reputation as one of the most desirable tourist destinations in Asia. Literature prov...