Content analysis of figurative language used in newspaper advertisement slogans
This study aims to identify and analyse the figurative language that are used in newspaper advertisement slogans in The Star. Apart from that, this study also aims to identifythe types of industries that uses newspaper as their medium of advertising. A content analysis was used as a research meth...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/6402/1/FH02-FBK-19-29249.pdf http://eprints.unisza.edu.my/6402/ |
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| Institution: | Universiti Sultan Zainal Abidin |
| Language: | English |