The effect of trailer, critic review, star power and word of mouth toward decision making on movie consumption
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| Main Authors: | , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2013
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| Online Access: | http://eprints.utar.edu.my/1060/1/Decision_Making_on_Movie_Consumption_April_2013.pdf http://eprints.utar.edu.my/1060/ |
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| Institution: | Universiti Tunku Abdul Rahman |
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eprints |
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my-utar-eprints.10602013-12-30T00:42:29Z The effect of trailer, critic review, star power and word of mouth toward decision making on movie consumption Haw, Wei Yi Ho, Eileen Lim, Yee Ling Wong, Jia Wen HM Sociology 2013-04 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/1060/1/Decision_Making_on_Movie_Consumption_April_2013.pdf Haw, Wei Yi and Ho, Eileen and Lim, Yee Ling and Wong, Jia Wen (2013) The effect of trailer, critic review, star power and word of mouth toward decision making on movie consumption. Final Year Project, UTAR. http://eprints.utar.edu.my/1060/ |
| institution |
Universiti Tunku Abdul Rahman |
| building |
UTAR Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Tunku Abdul Rahman |
| content_source |
UTAR Institutional Repository |
| url_provider |
http://eprints.utar.edu.my |
| topic |
HM Sociology |
| spellingShingle |
HM Sociology Haw, Wei Yi Ho, Eileen Lim, Yee Ling Wong, Jia Wen The effect of trailer, critic review, star power and word of mouth toward decision making on movie consumption |
| format |
Final Year Project / Dissertation / Thesis |
| author |
Haw, Wei Yi Ho, Eileen Lim, Yee Ling Wong, Jia Wen |
| author_facet |
Haw, Wei Yi Ho, Eileen Lim, Yee Ling Wong, Jia Wen |
| author_sort |
Haw, Wei Yi |
| title |
The effect of trailer, critic review, star power and word of mouth toward decision making on movie consumption |
| title_short |
The effect of trailer, critic review, star power and word of mouth toward decision making on movie consumption |
| title_full |
The effect of trailer, critic review, star power and word of mouth toward decision making on movie consumption |
| title_fullStr |
The effect of trailer, critic review, star power and word of mouth toward decision making on movie consumption |
| title_full_unstemmed |
The effect of trailer, critic review, star power and word of mouth toward decision making on movie consumption |
| title_sort |
effect of trailer, critic review, star power and word of mouth toward decision making on movie consumption |
| publishDate |
2013 |
| url |
http://eprints.utar.edu.my/1060/1/Decision_Making_on_Movie_Consumption_April_2013.pdf http://eprints.utar.edu.my/1060/ |
| _version_ |
1646030615285334016 |