Soft power of Korean popular culture on consumer behaviour in Malaysia
In line with varieties of globalized products and images that could get in Malaysia, especially when information could be spread easily and fast in this modern world, people’s consumer behavior can be subjected to a range of influences. One of the influences is the Korean popular culture that domina...
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| Main Author: | |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/3479/1/fyp_JR_2019_GXN.pdf http://eprints.utar.edu.my/3479/ |
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| Institution: | Universiti Tunku Abdul Rahman |