Purchase Intention Towards Ready-Made and Custom-Made Products in Textile and Apparel Industry
An unprecedented change of consumer demand in the Malaysian textile and apparel industry has been an economic impact to various corresponding businesses. Accordingly, “the change” is believed to be the cause that turns the Malaysian industry up-side-down as the consumers decrease their spending on t...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2019
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| Online Access: | http://eprints.utar.edu.my/3598/1/NgShiJie_1506609_FYP_Amendment_v4.pdf http://eprints.utar.edu.my/3598/ |
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| Institution: | Universiti Tunku Abdul Rahman |