A Study of Generation Y’s Perception towards Chinese Smartphone Brands
Chinese smartphones brands are currently rising and expanding their international market. Currently, Generation Y who are tech-savvy and rely more on technical devices than other generations are the largest buyer of smartphones in Malaysia. The main objectives of this research is to determine the f...
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| Main Author: | |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/3599/1/A_Study_on_Generation_Y's_Perception_towards_Chinese_Smartphone_Brands.pdf http://eprints.utar.edu.my/3599/ |
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| Institution: | Universiti Tunku Abdul Rahman |