Social Customer Relationship Marketing: A Comparative Content Analysis Of Facebook Posts Between Two Mobile Telecommunication Companies
Facebook is a social networking site that attracts and engages millions of users globally. Due to its interactive nature, companies are now able to communicate with Facebook users via their official pages. This research is an exploratory content analysis that focuses on the Facebook posts of two mob...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2018
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| Online Access: | http://eprints.utar.edu.my/3636/1/CMB%2D2019%2D1300008%2D1.pdf http://eprints.utar.edu.my/3636/ |
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| Institution: | Universiti Tunku Abdul Rahman |