Factors affecting willingness to pay for green products among undergraduate students in UTAR

• Main Authors: Lai, Zheng Hao, Ong, Jia Yi, Tan, Suk Li, Tio, Yu Xuen
• Format: Final Year Project / Dissertation / Thesis
• Published: 2020
• Subjects: HG Finance
• Online Access: http://eprints.utar.edu.my/3992/1/fyp_FE_2020_LZH_%2D_1601314.pdf; http://eprints.utar.edu.my/3992/
• Institution: Universiti Tunku Abdul Rahman

Even though green products play an important role in reducing the environmental problems, the consumers’ low willingness to pay for green products has caused the global demand for green products to be lower than expected. Therefore, many studies concerning the willingness to pay for green products h...