The impact of free shipping among UTAR students purchasing behaviour on online shopping application

• Main Authors: Chong, Lip Wei, Kwan, Yik Kei, Lim, Yi Thing
• Format: Final Year Project / Dissertation / Thesis
• Published: 2020
• Subjects: HF Commerce
• Online Access: http://eprints.utar.edu.my/4021/1/fyp_AV_2020_CLW_%2D_1706427.pdf; http://eprints.utar.edu.my/4021/
• Institution: Universiti Tunku Abdul Rahman

Online shopping has now become a modern trend for shopping and becomes a main lifestyle features (Choudhury and Dey, 2014). In recent years, online shopping behaviour has growth because of the widespread Internet connectivity by citizens and e-commerce by traders. E-commerce is one of the key criteria for the Information Technology transition and interaction in the economy (Nanehkaran, 2013). Online shopping was used by 30 percent of Malaysia’s internet users (Leong & Lee, 2009). The total numbers of 28.7 million Internet users were reported by the Malaysian Communication and Multimedia Commission (MCMC, 2018) Free shipping is a type of promotional tool refers to free of charge in shipping fees which allow customers to do purchase without paying shipping fees, this type of promotional tools had used frequently to attract consumers for purchasing (Alina, 2008). The study is to determine that the impact of free shipping towards the purchase behaviour of UTAR students. The aim for this study is to understand how free shipping will affect purchase behaviour among UTAR students on online shopping platform. Qualitative research method was used for this study. Focus group interview was selected for this study. Each group with 3 to 4 students who had experience in using online platform to buy free shipping item was chosen to run an interview. From this study can define what free shipping is and what progress will involve in the free shipping process. Besides, the result of this research will show that how free shipping affect students’ purchasing intention and consumer satisfaction and how consumer satisfaction affect repurchase intention.