The influence of packaging design elements upon consumer buying behaviour among young adults towards food products
In recent years, competitive in food industry is getting intense. This caused manufactures have to put more effort to increase their food packaging’s communication capacity and quality, so that consumer especially young adults could approach to them. Therefore, this project “The Influence of Packagi...
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| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/4022/1/fyp_AV_2020_NZS_%2D_1800262.pdf http://eprints.utar.edu.my/4022/ |
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| Institution: | Universiti Tunku Abdul Rahman |