The Impact of Social Media Influencers on Consumer Brand Awareness and Consumer Perceived Quality towards Brand Image
In recent years, due to the development of information technology, many social media platforms such as Facebook, Instagram, YouTube have been transformed from the past function of simply providing entertainment to the public into the most effective advertising medium. Due to the high number of Inter...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/4449/1/21UKM03568_He_Shu_Kun.pdf http://eprints.utar.edu.my/4449/ |
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| Institution: | Universiti Tunku Abdul Rahman |
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