The relationship between online impulsive buying behaviour, materialism, and subjective wellbeing among Malaysian young adults

• Main Authors: Foong, Kai Jie, Chong, Ka Yee, Lee, Shun Yi
• Format: Final Year Project / Dissertation / Thesis
• Published: 2022
• Subjects: BF Psychology; H Social Sciences (General); HC Economic History and Conditions
• Online Access: http://eprints.utar.edu.my/4580/1/FYP_PY_FKJ_2022.pdf; http://eprints.utar.edu.my/4580/
• Institution: Universiti Tunku Abdul Rahman

In this consumer-oriented era, the acquisition of materials is considered to be the new prosperity. Purchasing and acquisition of materials become the current norm that linked to one’s subjective wellbeing (SWB). Many especially young adults use the internet to make impulse purchases until they lost...