Does corporate sustainability affect customer loyalty in Malaysian banking industry?

Does corporate sustainability affect customer loyalty in Malaysian banking industry?

Nowadays, there are a lot of issues happening in the global level such as climate change and the outbreak of COVID-19. All of these issues leads to the public concern towards sustainability. Hence, the companies who really care about the society and environment regardless of their size will indirect...

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Bibliographic Details
Main Authors: Lau, Ye Min, Ling, Sharon Shu Hien, Goo, Xin Yee, Chooi, Kelly, Looi, Ying Jue
Format: Final Year Project / Dissertation / Thesis
Published: 2022
Subjects:
GE Environmental Sciences
HB Economic Theory
HC Economic History and Conditions
HG Finance
TD Environmental technology. Sanitary engineering
Online Access:http://eprints.utar.edu.my/4770/1/fyp_BA_2022_LYM.pdf
http://eprints.utar.edu.my/4770/
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Institution: Universiti Tunku Abdul Rahman

Internet

http://eprints.utar.edu.my/4770/1/fyp_BA_2022_LYM.pdf
http://eprints.utar.edu.my/4770/

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